This model is a free standing cantilevered highway sign with several upcoming exits listed on it. The text is a separate object so it's easy to change the verbage if necessary.

In the 3ds Max file, the model is a group object, so merging this into your scene is simple plug and play. Materials and textures are already applied. For the other exported formats, the model will import as several objects. All objects and materials have sensible, descriptive names. This model contains no Vray references. The .OBJ format contains its own set of texture bitmaps so it should import needing little or no extra attention.

Model created with 3dsMax 9 and rendered with Vray 1.5 SP2.